Multilocal First to Join the Microsoft Advertising Partner Programme as a Curator

Multilocal, a global pioneer in programmatic advertising and a specialist in audience curation, has become the first curation technology provider to join Microsoft Advertising’s Partner Programme as a Curator partner type. 

After five years of successful collaboration with Microsoft Advertising - Multilocal’s first curation platform partner—achieving Elite Partner status will enable Multilocal to further scale its advanced curation strategies and continue delivering outstanding client campaigns. Leveraging Microsoft Advertising’s extensive global footprint and multi-market reach, Multilocal remains dedicated to transforming programmatic advertising by driving greater efficiency, relevance, and impactful results.

James Leaver, co-founder & CEO of Multilocal, comments: “Microsoft Advertising and their curation platform, Microsoft Curate have been invaluable partners to our business from the very beginning. Their expertise and collaboration have been key to driving the momentum and global adoption of curation. We are proud to be the first curation partner to join the programme, marking a significant milestone in our mission to shape the next evolution of programmatic advertising.”

The Microsoft Advertising Partner Programme is a three-tier loyalty programme that helps distinguish and celebrate highly valued partners. This programme offers numerous benefits focused on helping partners nurture and grow their businesses, access the larger Microsoft community, and gain recognition for their work with Microsoft Advertising.

“We understand that curation services are becoming increasingly essential as the digital advertising landscape grows more complex and challenging to navigate,” says Carly Morris, head of media & ad tech, EMEA/LATAM at Microsoft Advertising. “Over the past five years, we’ve worked closely with Multilocal as they’ve expanded their global presence. We’re delighted to strengthen our partnership with the curation experts and look forward to exploring new opportunities together.”