Digitale Medier 1881 Maximises Monetisation Performance with Pubstack’s Server-Side Ad Management

Digitale Medier 1881, a leading digital platform in Norway with 1.5 million unique weekly visitors, and a long-standing Pubstack ad management customer, has successfully enhanced its ad monetisation performance with Pubstack’s server-side ad management. The implementation has unlocked new revenue opportunities while ensuring a seamless user experience.

Implemented in just one week, Pubstack’s advanced technology has streamlined Digitale Medier 1881’s programmatic advertising operations, expanding access to demand while reducing the technical workload. With unlimited SSP connections, seamless integrations, and optimised demand allocation between client- and server-side, the company has achieved both performance gains and operational efficiency.

Since implementation, the solution has delivered substantial improvements in key performance metrics:

• +33% increase in bid density
• +17% uplift in prebid win RPM
• +28% boost in prebid RPM
• +10.3% increase in total programmatic ad revenue

"Pubstack’s server-side ad management has transformed our approach to monetisation. The seamless integration of multiple SSPs through their intuitive interface has significantly reduced client-side latency, improving both ad performance and user experience. The comprehensive 360° analytics allow us to compare server-side and client-side performance in real time, empowering us to make informed, data-driven decisions that have directly boosted our ad revenue,” said Stein Thomas, commercial business developer at Digitale Medier 1881.

"We are thrilled to support Digitale Medier 1881 in scaling their ad monetisation with our server-side ad management solution," said Loïc Sfiligoi, co-founder and CEO of Pubstack. "Our mission is to help publishers take full control of their advertising strategy while simplifying operations. The results achieved by Digitale Medier 1881 highlight the effectiveness of a well-balanced client- and server-side approach."

This partnership highlights the power of innovative ad tech solutions in driving efficiency, maximising revenue, and optimising ad performance without compromising user experience. For more information about Pubstack’s server-side ad management, visit this page.