Amazon (TAM) Integrates with iion to Unlock New Revenue Streams for Gaming Publishers

iion, a unified platform that simplifies game advertising to deliver successful campaigns across all gaming environments, has expanded its reach by integrating with Amazon Publisher Services’ (APS) Transparent Ad Marketplace (TAM). 

This collaboration opens more inventory to connect brands and gaming publishers with direct and transparent access to a high-value audience via engaging, high-quality ad placements — in real time. 

APS’ TAM is a server-side bidding solution that enables multiple buyers to compete for publishers' ad inventory. By integrating with iion, brands and agencies now have a unified and easy way to enter the fast-growing world of gaming — a sector projected to generate over US$250bn (£197.3bn) globally by 2025, according to Aldora. Marketers can now reach this global gaming audience with unique ads designed for attention and creative impact. 

For publishers using TAM, this integration provides a unique opportunity to tap into iion’s extensive demand from direct agencies and brands to boost their ad revenue potential and improve ad quality. iion's expertise in gaming and high-impact media combined with TAM's capacity to deliver highly-addressable ads, gives publishers an edge in maximising the value of their inventory. 

As more brands seek out immersive ad experiences within the gaming industry, this strategic collaboration positions iion at the forefront of an evolving digital advertising landscape to reshape how agencies, advertisers, and publishers navigate the future of attention-centric advertising in gaming.