Taboola Data Reveals Top Holiday Destinations for Brits this Summer

British holidaymakers will likely be watching their wallet this summer, with new readership data from Taboola showing many holidaymakers plan to take an affordable staycation in summer 2025. 

Taboola, the global leader in powering recommendations for the open web, analysed readership trends from recent weeks across its network of UK media publishers, to identify which destinations Brits are reading about the most as they plan their summer holiday in the run-up to peak travel season.

The data found that since January 1st:

- Articles related to the beloved British holiday destinations of Devon and Cornwall received 4.7m and 4.4m views, respectively.

- Another staycation favourite, the Cotswolds, gained 600,000 views, with the historical towns of Tewkesbury and Cheltenham particularly popular with readers.

Despite the cost-of-living crisis driving some travellers to choose a staycation, the traditionally popular holiday hotspot of Spain will continue to draw in swathes of British tourists this Summer. Taboola data reveals a large number of people are reading about Ryanair and EasyJet, highlighting the significant role of budget airlines in enabling Brits to continue taking this classic Spanish break.

The data found that since January 1st:

- Britons continue to dream of a traditional Spanish holiday, with stories about Spain earning 10.4m views.

- In particular, the popular holiday destinations of Ibiza, Bilbao, Benidorm, and the Canary Islands have gained significant reader attention. Stories about the Canary Islands alone received 1.9m views.

- Articles relating to Ryanair had 3.3m views, while those which featured EasyJet received 1.2m views – more than any other airline.

David Struzzi, communications lead at Taboola, said: “As people start making their holiday plans for the coming Summer, our readership data shows how affordability continues to play into their choice of destination, with staycations continuing to prove popular. Nonetheless, our data indicates that many travellers are still looking forward to the sun, sea, and sand of a Mediterranean getaway, with budget airlines seemingly the way to go”.