Azerion’s Hawk Promotes Irini Michail to Lead New Programmatic ‘Centre of Excellence’

Digital advertising platform Azerion has created a new programmatic team to enhance the support it provides to customers using its technology stack, with a primary focus being its demand-side platform (DSP) Hawk.

The Azerion UK initiative is headed up by Irini Michail, formerly Hawk’s client development lead. She brings extensive client communication and troubleshooting skills to the role, combined with an in-depth understanding of the Hawk platform.

The new team will be a ‘centre of excellence’ for programmatic knowledge and expertise both internally and externally at Azerion. It is aimed at helping to manage the growing demand for the company’s Hawk DSP and will assist clients as they navigate an increasingly complex and fragmented digital media ecosystem.

Shanil Chande, Hawk’s UK and international commercial and partnerships director, says: “Technology is facilitating change at a rapid pace; however, it’s critical that our clients have access to real people to help them get the most out of this ongoing evolution. With Irini at the helm, we see it as adding brilliant people to brilliant tech to ensure all users can deliver on their business goals.”

Michail says: “The programmatic team has been created to ensure brands and agencies maximise the value of their technology investments. Whether that’s guiding clients through strategic use of our platform, unlocking new opportunities or expanding their understanding of the programmatic ecosystem, our team is committed to delivering excellence and shaping the future of programmatic.”