AdPlayer.Pro, the world’s leading provider of online video advertising tech solutions, has launched new features in its flagship ad-enabled video player and enhanced its video ad server platform’s functionality.
According to the company’s announcement, some of the latest updates focus on improving the video player performance and adaptability across platforms and screens, catering to readers’ audio preferences. Namely, the new functionality allows adjusting audio in video ad creatives, hence maximising their viewability, while remaining respective of the viewer preferences in desktop and mobile browser environments.
In this respect, Natalie Romankina, CEO of AdPlayer.Pro, explained the significance of the released upgrades, claiming that the added audio configuration capabilities are primarily designed to address the challenges of delivering digital video ads on devices with varying sound settings.
“The latest sound-focused enhancements in the AdPlayer.Pro video ad player ensure publishers can boost ad viewability without disrupting the user experience, maintaining audience engagement with their content, hence maximising their video ad revenue," she claimed.
Additionally, AdPlayer.Pro has recently expanded Prebid vendor integrations within its video ad server, aligning with its commitment to bolstering the platform’s header bidding functions.
As Ms. Romankina emphasised, these updates act as yet another proof of the company’s dedication to equipping its business partners with advanced tools to ramp up their programmatic advertising strategies.
"We’re starting the year with a strong push toward innovation in B2B video ad tech, setting a promising trajectory for our digital video advertising business for the next 12 months and beyond," she explained.
For detailed information about AdPlayer.Pro’s available video player features, visit https://adplayer.pro/solutions/html5player or reach out via email at business@adplayer.pro.
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