helloo Partners with VIOOH to Expand International Digital Programmatic Advertising on its Screens

Today (January 28th, 2025), Brazilian media company, helloo, has announced a new partnership with VIOOH, a premium global digital-out-of-home (DOOH) supply-side platform, to bring programmatic DOOH advertising to helloo’s 15,000 digital screens in Brazil.

The partnership will enable both domestic and global clients to connect with 325 million people per month across helloo’s digital screen infrastructure in over one hundred shopping malls and five thousand residential buildings. It delivers access to audiences in cities, airports, shopping malls, and train stations in 20 public locations and across 20 residential and commercial building locations.

VIOOH, with its advanced technology platform and global footprint, seamlessly connects buyers and sellers in the DOOH space, offering a streamlined programmatic advertising experience. Through this partnership, advertisers worldwide will be able to access helloo’s inventory within high-traffic areas in residential and commercial building lifts and shopping malls, across major cities and regional areas in Brazil.

helloo’s clusters of strategically located screens in shopping malls can be tailored to both sophisticated, high-end brands as well as entertainment and family outings, reaching a diverse audience during moments of high receptivity to consumerism.

As a media company specialising in consumer habits and trends, helloo creates connections between brands and their audiences, enhancing campaigns through data intelligence, segmentation, and reach via complementary media.  

“We create conversations and capture moments in residential elevators and shopping malls with solutions that emphasise visual impact and bring innovation. Now, through our partnership with VIOOH, we have the opportunity to expand these conversations to a global scale, introducing foreign brands at strategic moments of high engagement. Our digital screen network allows advertisers to reach a diverse audience in a powerful and effective way,” said Ricardo Hilsdorf, head of programmatic at helloo.

“Brazil is a rapidly growing market for programmatic DOOH, and we’re excited to expand VIOOH’s real-time trading offering in Latin America. This is another opportunity for advertisers to take advantage of the flexibility and data-driven nature of programmatic DOOH, this time in familiar and valued locations like shopping malls and areas close to home,” said Gavin Wilson, global chief commercial officer at VIOOH.