Customer Insights for Everyone: Piwik PRO Unveils Free CDP

Piwik PRO is revolutionising the digital marketing landscape by offering a built-in Customer Data Platform (CDP) as part of its freemium Core plan. This move empowers marketers to better understand and engage their customers — completely free of charge.

Previously reserved for enterprise budgets, Piwik PRO now offers its CDP as part of the freemium Core plan of its Analytics Suite platform. Its robust data activation and import options turn data into valuable insights and connect various tools from the technology stack. The data can be used to make informed decisions, improve operational efficiency, enhance customer experiences, and optimise budget spending. With a CDP, businesses can:

• Integrate demographic, behavioural, and transactional data.
• Activate insights to drive campaigns and improve operational efficiency.
• Enhance customer experiences through tailored interactions.

A new level of data activation

While data analysis is key to understanding how users interact with a page or app, data activation reveals a whole new potential to take action based on the gathered information. For example, you can use it to:

• Boost onboarding success: Guide new users with personalised emails to ensure they complete key steps, like setting up profiles while addressing potential issues early on.
• Enhance engagement: offer premium users exclusive pre-launch deals to maintain engagement and realise long-term value.
• Reduce churn: Identify and re-engage users with declining activity through personalised approach, product tutorials, or new feature updates.

Key features that set Piwik PRO’s CDP apart

Piwik PRO Customer Data Platform allows businesses to organise, analyse, and activate data to improve retention, optimise ad campaign budgets, increase average cart value, or prioritise other key actions depending on their needs. Unlike many CDPs, Piwik PRO’s module integrates seamlessly with its web and app analytics platform, enhancing — not replacing — existing tools. It’s essential because it guarantees a steady supply of data directly from the analytics module. Its standout features also include:

• Flexibility: Adapts to your business needs, from small campaigns to enterprise-level personalisation. Piwik PRO offers free training materials and ready-to-use cases to flatten the learning curve.
• Native integration: Works directly with Piwik PRO’s Analytics and Tag Manager modules for a steady supply of crucial user data, facilitating a deeper understanding of insights.
• User-friendly design: Simplifies data activation with intuitive editors, templates, and automation tools, reducing the need for technical expertise.

Shifting the balance of power in web analytics

Bringing CDP to the Core version of Piwik PRO Analytics Suite levels the playing field, giving all businesses access to insights and capabilities that drive growth. From now on, all Piwik PRO clients can use an all-in-one integrated data platform that includes analytics, tag management, consent management, and customer data. 

The Piwik PRO Analytics Suite helps companies understand their web, app, and campaign performance. It allows users to integrate marketing data, take actions to improve results, and create personalised customer experiences. The platform also emphasises data privacy, with features such as a Consent Manager to comply with regulations like GDPR, LGPD, CCPA, or HIPAA.

The free version of CDP has limitations, so for organisations seeking enhanced capabilities, the Enterprise plan offers unlimited access, advanced profile search options, and more.

For more information about CDP follow the link here.