Pixalate, a leading global platform for ad fraud protection, privacy, and compliance analytics, released the Q4 2024 Asia-Pacific (APAC) Supply-Side Platform (SSP) Market Share Reports for China, Japan, Singapore, and India. The reports reveal SSP market share across mobile apps and the web.
The report rankings incorporate sellers within the Supply Chain Object (SCO), meaning all sellers involved in the sale of an impression receive market share credit (i.e., in the case of reselling).
In addition to the China, Japan, Singapore, and India reports, Pixalate also released SSP market share rankings for the U.S., Canada, United Kingdom, France, Spain, Israel, Ukraine, Netherlands, Germany, Mexico, and Brazil.
Web SSP Market Share Leaders in APAC
| Rank | China | Japan | Singapore | India |
| 1 | Google AdExchange (48%) | fluct, Inc. (32%) | Google AdExchange (20%) | Google AdExchange (64%) |
| 2 | Publift (17%) | Google AdExchange (23%) | AdaptMX (15%) | Magnite (7%) |
| 3 | Cafemedia (13%) | The Moneytizer (13%) | Adagio (10%) | MGID (5%) |
Mobile App SSP Market Share Leaders in APAC
Google Play Store
| Rank | China | Japan | Singapore | India |
| 1 | Adinmo (34%) | Liftoff (24%) | Verve (29%) | Google AdExchange (61%) |
| 2 | Verve (11%) | Verve (19%) | InMobi (29%) | Mintegral (22%) |
| 3 | Halomobi (11%) | Digital Turbine (17%) | Yeahmobi (13%) | Applovin (4%) |
Apple App Store
| Rank | China | Japan | Singapore | India |
| 1 | Verve (35%) | Google AdExchange (31%) | Verve (44%) | InMobi (43%) |
| 2 | Google AdExchange (15%) | OpenX (20%) | Google AdExchange (16%) | Google AdExchange (36%) |
| 3 | Chartboost (11%) | Verve (17%) | InMobi (15%) | Blasto (8%) |
To compile the research in this series, Pixalate's data science team analysed over 1.2 billion CTV impressions across 5,000+ Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV Store apps, over 4.8 billion mobile impressions across over 300,000+ apps from the Apple App Store and Google Play Store (including apps deemed delisted by Pixalate), and over 21.9 billion impressions on desktop and mobile web traffic in December 2024 to reveal the regional ranking of SSPs for open programmatic ads sold.
Download the SSP Market Share Reports
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