Multilocal Unveils New Brand Identity, Reinforcing Leadership in Curation

Multilocal, a global pioneer in programmatic advertising and a specialist in audience curation today (January 23rd, 2025) announced the launch of its refreshed brand identity. This significant update represents a pivotal chapter in Multilocal’s journey, aligning its evolution with the dynamic landscape of digital advertising.

Founded in 2019, Multilocal has dedicated the past five years to mastering the art of curation, transforming the advertising ecosystem by making it more transparent, efficient, and impactful for advertisers and media owners. 

The company’s new tagline, "Multilocal: The Curation Experts," underscores its unwavering commitment to unlocking the full potential of programmatic advertising. By integrating human expertise with advanced curation strategies, Multilocal aggregates supply from multiple SSPs and harnesses data from numerous DMPs to deliver superior results.

Rachel Powney, Multilocal’s VP of global marketing, who led the brand refresh, commented: “This is a defining moment for Multilocal, highlighting the progress we’ve made since our inception five years ago. Curation remains an undervalued and often misunderstood concept in the digital advertising ecosystem. Our refreshed brand comes with a hard commitment to educate and inspire marketers worldwide through demonstrating how curation has transformed programmatic advertising by driving greater efficiency, relevancy, and results.”

The new brand identity emphasises creativity and simplicity, effectively communicating how curation enhances advertising with tangible benefits such as:

• Streamlining audience discovery
• Enhancing campaign incrementality
• Maximising data asset monetisation
• Driving measurable campaign performance

James Leaver, co-founder & CEO of Multilocal, added: “As we move into 2025, curation has emerged as a key focus for the digital advertising industry. While it’s been central to our business from the start, the growing interest in curation presents exciting opportunities to advance industry standards. We aim to dispel misconceptions about curation being an additional ad tech tax and instead demonstrate its role in reducing inefficiencies and delivering better outcomes for all stakeholders.”

With the unveiling of its new brand identity, Multilocal is poised to cement its position as The Curation Experts and enhance the online experience for advertisers, media owners, and consumers alike.