Planet Sport Partners with AppHarbr by GeoEdge to Champion Ad Quality for 25m Fans

AppHarbr by GeoEdge, the global in-app ad security and quality leader, has partnered with Planet Sport, one of the UK’s largest independent sports media companies, to secure and enhance the advertising experience for its 25+ million users.

The partnership secures in-app ad quality by preventing misleading, non-compliant, and intrusive advertising, driving a trusted experience for Planet Sport’s audience. The ad quality technology ensures users enjoy an uninterrupted experience across web and app, reinforcing Planet Sport’s commitment to putting its fans first.

AppHarbr actively monitors billions of ad impressions and auctions monthly, detecting and blocking harmful and low-quality ads. AppHarbr shields users on Planet Sport’s platforms from all ads that degrade the user experience, including malware and disruptive ad formats, while solidifying its reputation as a trusted destination for sports fans.

“At Planet Sport, our audience is our top priority. Protecting their time, trust, and experience from poor-quality ads aligns perfectly with our mission,” said George Odysseos, chief commercial officer at Planet Sport Group.

"User trust and engagement are non-negotiable in today’s digital landscape," said Amnon Siev, CEO of AppHarbr. "This partnership with Planet Sport demonstrates the impact of combining innovative technology with a shared vision to deliver meaningful and secure experiences for users."

This collaboration underscores AppHarbr’s dedication to advancing ad security and quality, empowering publishers with tools to maintain control over their advertising ecosystems. Together, AppHarbr and Planet Sport are redefining the standard for secure, seamless, and fan-centered digital experiences.