News in brief: Disney Launches New Ad Tech Tools; Google Tests AI Podcast Feature for News; TikTok Rolls Out Message Ads in APAC
At its fifth annual Global Tech and Data Showcase last week, Disney announced that its streaming platforms (Disney+, Hulu, and ESPN) have reached an estimated global average of 157 million over the past six months. At the event, Disney also unveiled various new ad tech solutions for advertisers. Among these is Disney Compass, a proprietary data platform which aims to simplify the advertising journey by bringing together first-party data, insights, and vendor integrations. Publicis is the first agency holding company to integrate with the platform, enabling brands to use insights from both parties alongside their own. Meanwhile, Disney Select AI Engine allows brands to build custom lookalike audiences and deliver sequential messaging to expand reach without impacting frequency caps.
TikTok has rolled out Messaging Ads for the APAC region. The feature will now be available to brands and advertisers in Australia, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Thailand, Vietnam, and Singapore. Through the ad format, TikTok aims to shorten users’ path to purchase journey and help advertisers to reach new customers.
On the topic of TikTok, the video giant had its day in the Supreme Court on Friday, for its last chance to fight against the law which will see it banned in the US at the end of this week due to supposed national security concerns. TikTok’s lawyer was questioned far longer than the government’s attorney, according to The Guardian; Justices appeared skeptical of TikTok’s case and inclined to uphold the law.
Google is testing a new feature – Daily Listen – which automatically generates a podcast based on users’ Discover feed. The episodes are up to five minutes long, giving listeners an overview of the stories and topics they are interested in (along with links which allow them to learn more about the topics). The testing is being carried out through the Google app, Android, and iOS, on US users who have opted into Google’s Search Labs experiment.
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