Kevel & Vantage Partner to Transform Retail Media Management

Kevel, the leading provider of API-based retail media ad serving technology, and Vantage, the Orchestration Layer for Retail Media™, have announced a partnership that allows retailers, marketplaces, and eCommerce platforms to more easily manage their advertising operations.

The collaboration combines Kevel’s customisable ad serving capabilities with Vantage’s workflow automation and data orchestration platform to offer retailers an end-to-end solution for building high-performing retail media networks. By integrating their solutions, the partnership aims to streamline operations, enhance ad personalisation, and drive revenue growth with seamless efficiency and unparalleled customisation. 

"At Kevel, we're committed to equipping retailers with the tools they need to create custom and differentiated ad experiences powered by their first-party data," said Dylan Husler, VP of retail media at Kevel. "By partnering with Vantage, we’re taking our mission one step further—streamlining how businesses manage their operations and providing a unified solution that bridges ad creation and campaign management with enterprise-wide collaboration."

Key Benefits for Retailers:

• Faster campaign launches: Build custom retail media networks in as little as 14 days with Kevel and deploy campaigns in minutes with Vantage.
• Improved ROI: Reduce campaign level costs by over 20% and drive net-revenue impacts of +7%
• Enhanced data utilisation: Activate first-party data insights alongside integrated data from platforms like Snowflake and Salesforce.
• Seamless integration: Flexible tech-stack compatibility ensures smooth interoperability across ecosystems.

This partnership signifies the next step in retail media innovation, creating a fully customisable and  data-driven ecosystem. Retailers will now have access to a unified platform that allows them to consolidate data, enhance workflow efficiency, and maximise ROI—all while delivering relevant, engaging ads to their customers. The combined offerings of Kevel and Vantage ensure retailers can meet the growing demand for high-performing retail media networks while maintaining total control over their tech stacks and data.

"This partnership with Kevel represents a critical step forward for retail media innovation," added Aran Hamilton, CEO and co-founder at Vantage. "Our combined solution helps retailers better orchestrate their media businesses through automated workflows and data-driven ad solutions tailored to their specific requirements."

Kevel and Vantage are already trusted by industry leaders like The Home Depot and Slickdeals. This collaboration will enable retailers of all sizes — whether running onsite, offsite, in-store, or omnichannel campaigns — to tap into cutting-edge solutions that unlock profitability and future-proof their media networks. 

For more information about the partnership and how it can benefit your business, please visit Kevel.com and gotVantage.com