New Research From Videoelephant Shows Video Ads & Content Work Best Together

A whopping 89% of individuals surveyed say they have noticed video content being played outside the home in locations ranging from restaurants to bus stops, says Brian Cullinane, chief commercial officer of VideoElephant quoting from its latest research report called State of Video by VideoElephant and Hub Entertainment Research which explores how DOOH video is consumed.

While 45% of those surveyed agree that “video in public spaces always grabs my attention,” viewers are more likely to stay engaged when video ads and content are combined. As many as 64% say they’re more likely to watch OOH videos that mix ads with content than ads alone.

Adds Cullinane, “Relevant video content has been shown to enhance the effectiveness of advertising, especially in out of home venues, where distractions are everywhere and relevant news, information and entertainment content serves to keep people engaged.”

VideoElephant’s new State of Video Report is the company’s first to look at the way digital video is leveraged by publishers, content owners and consumers.