AdPlayer.Pro, an international provider of SaaS-based digital video advertising technology, has announced Q3 2024 company’s results, showcasing significant advancements in its core functionality.
Namely, between July and September 2024, the AdPlayer.Pro team concentrated on enhancing its flagship ad-enabled video player solution. Some of the major improvements included optimising video ad unit performance, particularly for mobile web environments, and expanding the player’s interactive feature set to deliver a more engaging user experience with both the video content, and video ad creatives.
Additionally, the company rolled out critical updates to its API in Q3 2024, offering greater flexibility in video player customisation for business partners, which underscores AdPlayer.Pro’s commitment to delivering highly adaptable, efficient video ad tech solutions.
Natalie Romankina, CEO of AdPlayer.Pro, emphasised the importance of these upgrades in the company’s strategic roadmap for 2024, highlighting their alignment with major programmatic feature developments.
“Whereas a big share of our focus is on strengthening our programmatic capabilities, ensuring our video ad player remains highly flexible and easy to customise is also paramount. In this respect, the latest refinements enable our partners to optimise ad performance seamlessly across platforms,” she claimed.
To learn more details about AdPlayer.Pro’s ad-enabled video player technology and its functional capabilities, please visit https://adplayer.pro/solutions/html5player or email business@adplayer.pro.
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