With more than 5,000 clients, Cookie Information is growing in the cookie consent management space. Now, the company introduces a generous free plan to reinforce the positive growth trajectory.
Balancing marketing efficiency and compliance with privacy laws remains one of the biggest challenges for organisations. Businesses must process customer data to optimise digital presence, but laws like GDPR impose additional responsibilities. Obtaining valid consent for marketing optimisation and measurement is one of them. Because of that, the consent management platforms (CMP) market is thriving, poised to grow from USD $1,173.8mn (£931.16k) in 2023 to USD $2,338.9mn (£1,855.57mn) by 2031, according to SkyQuest.
Cookie Information is one of the leading vendors in the CMP space, with more than 5,000 organisations trusting its web and app consent solutions. The company is on a strong growth trajectory, with the number of accounts created in 2024 almost doubled compared to 2023.
“Our free plan is a great fit for smaller website owners and a good way to get accustomed to our product. Its introduction should positively affect our CMP reach and adoption, contributing substantially to our further growth,” says Santi Roc Castells, director of marketing, Cookie Information.
Key elements of Cookie Information’s CMP free plan
More information about the Cookie Information free CMP plan can be found here.
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