US Election Generates Nearly 20 x More UK Reader Interest Than Budget

Britain’s fascination with the race for the White House was laid bare last week, with the US election generating nearly twenty times the amount of interest amongst UK readers than our own Budget, data from content recommendation platform Taboola shows.

Between November 5th and 6th articles related to the US election generated over 43m page views (or 24% of all news traffic during that period) in the UK, compared to just 2.5m article page views for the Budget the week prior.

In the US, the election generated over 155m page views across November 5th and 6th. Many voters credited Joe Rogan’s podcast episode featuring Donald Trump as motivating them to vote for Trump – with Rogan’s readership skyrocketing by 284% in the US and 659% in the UK following the podcast in late October.

Globally, Taboola’s data shows that global publisher traffic spiked 45% in the evening of Election Day compared to a typical benchmark as readers eagerly anticipated the election results.

Dave Struzzi, communications lead, Taboola said: "Readership data tells a fascinating story of engagement during Election Day. Over 40m more article views were generated in the UK around the US election than the Budget, emphasising the global obsession with the race for the White House. We saw that as the results started coming in, audiences were glued to news sites around the world – driving global traffic by a massive 45%."