Last night, the industry came together for ExchangeWire’s eighth annual The Wires awards ceremony.
We celebrated the accomplishments of both individuals and companies in ad tech through a total of 27 awards, recognising those leaving their mark on the industry and those playing a part in shaping its future. From the distinguished Ad Tech Personality of the Year Award to a range of new categories including Best Social Campaign, Best use of AI, and Best Sustainable Advertising Solution, our attention was on the innovators and trailblazers who made significant contributions to ad tech this year.
This year’s guest speaker was Beth Shriever, a British BMX racing cyclist known for her exceptional talent and dedication to the sport. She spoke to the audience about her journey, touching on moments from the highs of her Olympic wins as well as sharing the obstacles she has had to overcome to get to her current position.
In case you missed last night’s ceremony, here are all of the winners...
Best Ad Ops Team: Telegraph Media Group
Best Partnership: Audigent, Butler/Till and State Farm
Best Sustainable Advertising Solution: JCDecaux UK, Goodstuff, OVO Energy, Saatchi & Saatchi, Assembly, Hivestack, Say It Now, The Romans & VIOOH
Best Digital Campaign: GroupM UK & EssenceMediacom UK
Best Gaming User Acquisition/Monetisation Technology: Digital Turbine Inc, Make Mate & Australia National Organ and Tissue Authority (OTA)
Best Ecommerce Customer Acquisition Strategy: Digital Turbine Inc, Unilever Indonesia & Mindshare Indonesia
Best Marketing Technology Solution: Brand Metrics
Best Mobile Campaign: Onyx by Outbrain & Leica AG
Best Commerce Media Campaign: Nectar360 & Unilever UKI
Best New Product or Service (Buy Side): GroupM Nexus & Cinfa
Best New Product or Service (Sell Side): Brand Metrics
Best Regional Campaign, APAC: Hivestack by Perion, Fire & Emergency New Zealand, MBM & LUMO Digital Outdoor
Best Regional Campaign, EMEA: Rakuten Viber, Coca-Cola Greece (Fanta brand), Mindshare agency
Best Regional Campaign, AMERICAS: ShowHeroes, Unilever, Say It Now, Cadastra
Best Use of CTV Technology: VDX.tv, Renault Group & OMD
Best Use of Data: Hivestack by Perion, Omnicom Media Group Hong Kong (OMG) & Helena Rubinstein
Best Use of Measurement: Digiseg, Mad About Digital & Electric Castle
Best Use of AI: Digital Turbine Inc, Unilever Indonesia & Mindshare Indonesia
Best Use of Immersive Technology: Rakuten Viber, Coca-Cola Greece (Fanta brand) & Mindshare
Best Use of Data & Creativity: Vodafone & CreativeX
Best Multichannel Strategy: VIOOH, JCDecaux Spain, Glocally & AppCelerate
Best Video Campaign: Precise TV, Warner Bros. Discovery, Cartoonito & Batwheels
Best Use of Digital Out-Of-Home Technology: VIOOH, Displayce & Locala: Dell's Digital Transformation: Bridging Offline to Online with programmatic DOOH
Grand Prix, Best Use of Measurement: Digiseg, Mad About Digital & Electric Castle
Chosen through a live vote, Ad Tech Personality Of The Year, ExchangeWire’s most distinguished award, celebrates an individual who has made a significant impact on the ad tech industry. This year, MiQ’s Zuzanna Gierlinska was crowned.
Congratulations to all the winners! ExchangeWire also extends a huge thank you to those who helped make the ceremony a success, from applicants and judges to voters and attendees. We hope to see you again next year!
LightBoxTV, the platform redefining TV campaign workflows, has partnered with Vevo, the world’s leading music…
In today’s Digest, Google agrees to a $1.4bn settlement in Texas over privacy lawsuits, UK…
A new study conducted by Picnic in partnership with media agency the7Stars has revealed that…
Adform, the most powerful and safe media buying platform built for game changers, celebrates today…
Opti Digital, a premium ad revenue platform, unveils a new brand identity that embodies its…
In today’s Digest, Ireland pushes for Big Tech to vet financial ads, Warner Bros. Discovery…