Teads Unveils Contextual Commerce Formats Powered by DPA with Adidas as Launch Partner

Teads, the global media platform, today (November 5th, 2024) introduced its new Contextual Commerce solution powered by Dynamic Product Ads (DPA), making the company one of the largest DPA open internet platforms. As personalised shopping demand grows, this innovation — currently in beta with plans to scale in early 2025— enhances shopper relevance by tailoring ads based on factors like price, stock, and delivery options within premium, contextually relevant environments.

Teads’ Contextual Commerce formats connect consumers with relevant products at key moments, delivering native ads that align with shopper behaviour and context. This results in measurable business outcomes, driving core performance metrics like CTR, CPC, CPVisit, CPA, and ROAS across trusted editorial content.

"Teads Contextual Commerce offers our growing retail and commerce brands an opportunity to deliver real-time, contextually relevant ads in premium environments while balancing performance with brand experience," said Jeremy Arditi, co-CEO of Teads.

Designed for sectors like fashion, electronics, and home goods, the solution is set to expand in 2025 to other industries. Adidas, a global leader in the sporting goods industry, is the first partner to leverage this solution with more than a dozen brands across multiple verticals from retail and technology to beauty and luxury in the queue to leverage during the busy shopping season ahead.

With the implementation of DPA, brands can easily upload or connect their product feed to Teads Ad Manager (TAM), enabling the curation of product sets based on top-selling items, popular categories, or custom criteria. The ads are automatically updated with real-time product data, including pricing, availability, and discounts, ensuring maximum relevance for always-on campaigns. With just a few clicks, clients can launch campaigns using Teads’ Single Product ad format, seamlessly aligning with their campaign objectives and targeting strategies.

Key Benefits:

• From manual to automated: Move beyond the limitations of manually creating ads for specific products or categories — Teads automates the process by leveraging your product feed, delivering ads dynamically tailored to the context of each page.
• Beyond retargeting with contextual targeting: Teads focuses on consumer intent within premium environments, only placing ads in brand-safe, highly viewable in-read placements to reach new prospects during key moments within trusted editorial content.
• Performance and brand equity: Teads drives measurable outcomes across CPC (cost per click), CPV (cost per visit), and ROAS (return on ad spend), while maintaining a positive brand perception and building long-term trust.