Pixalate is an ad fraud intelligence and marketing compliance platform with solutions across display, mobile app, video, and OTT/CTV.
Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today (October 31st, 2024) released the September 2024 Open Programmatic Ads and No Detected Privacy Policy Benchmarks Report for the Google Play Store, part of Pixalate’s Privacy Violation Risks in Mobile Apps series.
The report reveals new findings on the number of Google Play Store hosted mobile apps enabled for open programmatic advertising (i.e., apps with an app-ads.txt file) but have no detected privacy policies, according to Pixalate’s data. Pixalate also released an Apple App Store version of the report.
A privacy policy, also known as a 'privacy statement' or 'notice,' is an essential document often required to be disclosed under multiple global privacy laws and regulations, including the GDPR, CCPA, and more. It outlines how users’ personal data is handled by organisations and discloses individuals’ data privacy rights.
Key Findings
Pixalate’s data science team analysed over 587,000 mobile apps available for download across the Google Play Store in September 2024 to compile this research.
Download the Reports
LightBoxTV, the platform redefining TV campaign workflows, has partnered with Vevo, the world’s leading music…
In today’s Digest, Google agrees to a $1.4bn settlement in Texas over privacy lawsuits, UK…
A new study conducted by Picnic in partnership with media agency the7Stars has revealed that…
Adform, the most powerful and safe media buying platform built for game changers, celebrates today…
Opti Digital, a premium ad revenue platform, unveils a new brand identity that embodies its…
In today’s Digest, Ireland pushes for Big Tech to vet financial ads, Warner Bros. Discovery…