A new retail media hub, a discussion on precision targeting, and the battle between instream and outstream video, all in today's Stack.
Retail media is making waves. This week we were delighted to launch our new Retail Media Hub, in association with Nexta.io .
Starting off with a MadTech Sketch looking at the retail media stack, the hub will contain features, interviews and research on one of the hottest areas of ad tech. Keep checking the hub page for regular updates and new content.
Sticking to the theme, this week we also asked the industry to give us their thoughts on the future of retail media.
Elsewhere, Charlotte Cook-Anderson of Teads joined us to chat instream versus outstream video, and Àlvaro Mayol Garrido swung by our HQ to chat precision targeting with Ciaran O’Kane.
Don’t forget to download our latest Deep Dive; we teamed up with Quantcast to look at how best to approach cookieless measurement, and how that will really define the cookieless future.
There's still time to secure your place in Industry Review 2025. Check out the rundown of our pillars below - contact sales@thewirecorp.com for all the details on getting involved:
Adform, the most powerful and safe media buying platform built for game changers, celebrates today…
Opti Digital, a premium ad revenue platform, unveils a new brand identity that embodies its…
In today’s Digest, Ireland pushes for Big Tech to vet financial ads, Warner Bros. Discovery…
We look at some of the key findings from this year’s All In Census (created…
This week, Google dominated headlines with bold moves across content, advertising, and AI, while lawmakers…
Intent IQ, a leading provider of identity resolution and data technology, today (May 8th, 2025)…