Primis & VideoElephant Partnership Revolutionises Contextual Video Discovery

Primis, a leading video discovery platform for global publishers, today (October 10th, 2024) announced a new and expanded partnership with VideoElephant, an industry leading content library featuring millions of premium rights cleared videos. 

The collaboration marks a significant milestone in shaping the future of video discovery, combining Primis’s advanced contextual targeting capabilities together with VideoElephant's vast library to enhance the content experience for publishers and users.

The partnership addresses several industry challenges, including content scarcity, targeting accuracy, and declining user engagement, by delivering new innovative solutions for publishers in the digital space:

• Expanded Content Library: Publishers gain access to VideoElephant's extensive collection of over 4 million videos from 1000+ creators, dramatically increasing content diversity.
• Enhanced Contextual Targeting: Primis's cutting-edge technology, combined with VideoElephant's extensive metadata and diverse content library, enables highly precise content matching, significantly improving the relevance of video recommendations.
• Expert Content Curation: Collaboration with VideoElephant's content teams ensures optimised selection and delivery of video content, tailored to each publisher's unique audience.
• Effective Content Scaling: The partnership allows Primis to offer a wider range of high-quality content to publishers without increasing costs, enabling a more robust content strategy.

Toar Mekaiten, chief revenue officer of Primis, added, "Our expanded partnership with VideoElephant takes our industry-leading content experience to the next level. It positions us to set a new standard in contextual video advertising, benefiting our users, publishers, and the entire digital ecosystem. We're now able to offer a level of content diversity and targeting precision that was previously unattainable in the market."

Emma McGuire, head of revenue ops for VideoElephant, commented, "We are excited to build upon our longstanding relationship with Primis, a company that values the premium high-quality content that VideoElephant brings as a trusted partner. With continued access to our living library of millions of videos, Primis is able to give their publishers exactly what they need, enabling them to deliver highly relevant content to their audiences at scale."

This collaboration follows new Primis's developments with premium publishers, including Business Insider, The Independent, and Reach. "This partnership comes at a crucial time for the industry," added Mekaiten. "As contextual advertising becomes increasingly vital, our enhanced capabilities offer a powerful solution for publishers and advertisers alike, allowing them to fully leverage the potential of contextual targeting without being constrained by content limitations or costs."