Pixalate Releases August 2024 Web Publisher Trust Index

Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, released the Website Publisher Trust Indexes, a global approach to quality measurement and monthly rankings of the world’s websites, designed to bring unprecedented transparency to the open programmatic advertising ecosystem.

Pixalate uses proprietary algorithms to measure a range of quality metrics, including invalid traffic (IVT, or ad fraud), Made For Advertising (MFA) risk, brand safety, ad density, viewability, reach, and more. The Website Publisher Trust Index spans rankings for 235+ countries across all four global regions: North America, EMEA, APAC, and LATAM, including breakdowns by 20+ different IAB taxonomy website categories.

The Website Publisher Trust Index joins Pixalate’s other Publisher Trust Indexes, including the Mobile Publisher Trust Index and CTV Publisher Trust Index. Pixalate’s data science team analysed programmatic advertising activity across over seven billion global ad impressions in August 2024 to compile this research.

The top 3 rated websites for open programmatic ad inventory quality in August 2024

North America

1. spotify.com -    99 (A)
2. bbc.com -  99 (A)
3. wsj.com -    99 (A)

Download the North America Website Publisher Trust Index report here.

Europe, the Middle East and Africa (EMEA)

1. bbc.com - 99 (A)
2. yahoo.com - 99 (A)
3. telegraph.co.uk -  99 (A)

Download the EMEA Website Publisher Trust Index report here.

Asia-Pacific (APAC)

1. line.me -    99 (A)
2. spotify.com -   99 (A)
3. quora.com -  99 (A)
   

Download the APAC Website Publisher Trust Index report here.

Latin America (LATAM)

1. spotify.com -    99 (A)
2. scribd.com -    99 (A)
3. slideshare.net -    99 (A)

Download the LATAM Website Publisher Trust Index report here.
Visit pixalate.com/rankings to see the latest ratings for the top websites, CTV apps, and mobile apps for free.