Invibes Advertising Strengthens its Management Team in Spain

Following Invibes' announcement of its expansion into key markets in 2024, including the United States, Singapore, and the upcoming entry into Mexico, the advertising technology company is strengthening its cross-market offering to continue attracting international clients. 

In Spain, CEO Jorge Palacios has announced the appointment of Borja Berzosa as the new head of sales for advertisers. This newly created position will see Berzosa leading the commercial strategy, focusing on generating new business opportunities and strengthening relationships with major advertisers in the country. 

With over two decades of experience in the digital world, Berzosa has been a key figure in the evolution of the internet. He began his career with the launch of the first online ‘Yellow Pages’ and later played a pivotal role at Google, where he spent 13 years driving the growth of its advertising programme and building strong relationships with advertisers and agencies. He then transitioned to the advertiser side as digital & media strategy team lead at Vodafone, where he built the company’s first in-house digital media team in Spain. In this role, he led digital media strategy and forged strategic alliances with key partners of the British operator.

"I am excited to join Invibes, a company I have previously collaborated with as an advertiser. I look forward to contributing to its mission of transforming digital advertising," said Berzosa. "Invibes’ value proposition of offering efficient and innovative advertising solutions in a secure environment based on positive attention truly stands out in the market." Cesar Valverde and Pablo Costas will join Berzosa's team, working alongside Jorge Palacios, who will also be responsible for overseeing operations in LATAM following the opening of new Invibes offices in Mexico.