Schibsted Marketplaces Partners with goTom to Revolutionise Media Sales & Workflow Automation

goTom, a leading provider of specialised CRM and order management platforms for digital advertising, is proud to announce a strategic partnership with Schibsted Marketplaces, the premier developer and operator of marketplaces in the Nordic countries. This collaboration aims to enhance Schibsted Marketplaces' media sales workflows and streamline operations through goTom’s cutting-edge platform.

In an increasingly complex media landscape, publishers and networks require advanced solutions to manage their sales and order processes effectively. The goTom platform addresses these challenges by offering seamless integrations with CRM systems, ad server, BI, and ERP solutions. This comprehensive integration and automation of processes lead to significant efficiency gains and intelligent optimisation of the entire media sales workflow.

“We are thrilled to welcome Schibsted Marketplaces as a client,” said Alban Grossenbacher, co-founder and CEO at goTom. “Our platform is designed to support dynamic media organisations in navigating the complexities of today’s digital landscape. By leveraging our technology, Schibsted Marketplaces can achieve unprecedented efficiency and service quality.”

Key Benefits for Schibsted Marketplaces

1. Massive efficiency gains through automation: goTom enables Schibsted Marketplaces to optimise media sales, booking processes, and workflows across all Nordic countries.
2. Improved service: The platform’s sophisticated automation features streamline campaign booking, enhancing service for advertisers and agencies. Manual tasks are now automated, freeing up time for customer-focused activities.
3. Lower operating costs: Efficient workflows lead to reduced operating costs and increased flexibility in a dynamic market environment.
4. Employee satisfaction: goTom’s platform allows highly qualified employees to focus on high-value activities that directly contribute to company goals.

Schibsted Marketplaces' adoption of goTom not only boosts their operations but also greatly benefits their customers.The increased efficiency, automation, and reduction in errors lead to faster, more reliable service for advertisers and agencies. By streamlining internal workflows and fostering improved teamwork, Schibsted ensures more accurate campaign implementation and elevated service standards. This ultimately results in higher customer satisfaction, faster response times, and better overall outcomes for advertisers, helping them achieve greater success in their digital media campaigns.

Tom Ellingsen, director advertising at Schibsted Marketplaces, states: “We are excited to partner with goTom to harness their innovative platform, which will significantly enhance our media sales and operational workflows. This collaboration is a significant step towards achieving our strategic goals.”