Axeptio & First ID Partner to Democratise the Use of IDs Among Advertisers

Axeptio, a leader in user consent management solutions (consent management platform known as CMP), and First-id, the creator of a first-party identification solution, are pleased to announce a partnership which will facilitate advertisers’ adoption and use of universal IDs - already widely present  among publishers. 

This partnership is especially timely, as the market is moving away from third-party cookies and seeking alternative solutions. The Axeptio platform allows customers to activate martech solutions, including universal IDs, easily and with just a few clicks.

"First-id is for us a partner of choice for our brand clients to benefit from a reliable and robust solution as they prepare for a world where third-party cookies are no longer the norm," says Guillaume  Bodereau, head of business development at Axeptio.

Axeptio customers will be able to sign the First-id contract in a few clicks within the Axeptio platform. The consent widget (CMP) will automatically update to include First-id as a vendor, ensuring proper consent collection. Finally, no client-side integration or configuration is necessary, First-id is triggered automatically by the Axeptio CMP, and only when positive user consent is obtained. 

David Folgueira, CEO of First-id says "We are delighted with this collaboration which facilitates the implementation and use of First-id. This partnership materialises the complementarity of our expertise to strengthen the effectiveness of our clients' marketing and advertising actions - activation, retargeting, enrichment, onboarding,  etc.-, in a context where confidentiality and data protection are becoming increasingly important."

As part of this new partnership, a two-month trial of First-id is available, valid during the launch period from September to December 2024.