The Wires 2024 Shortlist Unveiled: Fierce Competition Across All Categories

The Wires 2024 shortlist is officially out. There's a lot of competition, and standards have been incredibly high - read on to discover who's made the cut...

ExchangeWire's The Wires Awards has become a hallmark event in the ad tech industry. The awards ceremony aims to spotlight the most innovative and impactful players in the field, globally, ranging from up-and-coming startups to established giants.

“It's been another excellent year for Wires entries, and a particularly tough year for our judges to deliberate over, The standards have been high, which speaks more widely to the quality of the work being done across our industry in 2024.

Rachel Smith, CEO, ExchangeWire

Stiff competition

Once again the categories are full to bursting with worthy nominees, especially in new categories: Best Commerce Media Campaign and Best Multichannel Strategy. Competition is fierce, particularly in the Best Use of Data category which has 12 nominees, and Best Use of Measurement which has 8 entries vying for the prize.

High-caliber judges

An esteemed panel will judge the Wire Awards shortlist, featuring experts from The Coca-Cola Company, LADbible Group, Warner Bros. Discovery, Reckitt, IAB Tech Lab, and many more providing their evaluation of this year's standout campaigns and innovations.

Glitz, Glam, and Ad Tech Excellence

Mark your calendars and stay tuned for updates as we get closer to the awards ceremony, which will be taking place on November 7, at One Marylebone, where attendees will enjoy a night of great food, drink, entertainment, and ad tech excellence.

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If you have any questions, email awards@exchangewire.com