Onetag & Adelaide Introduce Attention-Based Programmatic Media Planning & Activation

Onetag, the AI-powered smart curation platform for high media quality and better performance, today (September 17th, 2024) announces a partnership with Adelaide, the industry leader in attention-based media quality measurement.

The partnership will measure Onetag’s global premium supply against Adelaide’s AU attention metric data, and make AU threshold-based targeting options available within Onetag’s Smart Curation platform for programmatic deal creation and activation. Adelaide will additionally use Onetag Smart Curation for custom deal activation.

The integration builds on Adelaide’s expertise in the creation of high-AU private marketplaces, offering AU-filtration as a seamless targeting option for programmatic deals, alongside other essential day-to-day levers of programmatic media planning.

"This partnership with Adelaide is another sign of our commitment to providing our customers with the most complete programmatic solution," said Filippo Gramigna, co-CEO at Onetag. "Adelaide has established itself as the leader in attention-based media quality measurement. Applying their AU data to our global supply enriches the vital element of attention in our already comprehensive suite of targeting options."

"Our partnership with Onetag advances our goal of making media quality metrics readily accessible to all buyers," said Marc Guldimann, CEO and founder of Adelaide. "This integration is one of the most streamlined methods to target using AU, enabling advertisers to easily enhance media buying precision."