Kevel & Placements.io Announce Strategic Partnership to Address Unique Challenges in Retail Media

Kevel, the API-first ad-serving company for building custom, in-house ad platforms, and Placements.io, the leading revenue management platform for media companies, today (September 11th, 2024) announced a strategic partnership that will empower retailers and e-commerce brands to seamlessly manage, optimise, and scale their retail media networks with unparalleled flexibility and precision. 

The partnership will integrate Kevel’s state-of-the-art Retail Media Cloud™ solution with Placements.io revenue management system. With this unified platform, retailers can manage, monetise, and scale their ad inventory effectively in-house, which will help to maximise return on ad spend and drive more significant results from retail media investments. 

"At Kevel, we’re committed to providing our clients with the tools they need to succeed and scale their retail media networks," commented James Avery, CEO of Kevel. "This partnership is a no-brainer for us - we are aligned with Placements.io in our relentless drive to make the internet a better place. Now, we can extend our capabilities even further to offer a more comprehensive solution that meets the complex needs of our retail and ecommerce customers." 

As retail media continues to grow at an unprecedented rate, the ability to efficiently manage ad inventory, optimise campaigns, and maximise revenue while maintaining control of data and reporting has become crucial for retailers. 

"This partnership can help unlock revenue opportunities for retailers, e-commerce and media companies," said Edwin Fu, founder and CEO of Placements.io. "By bringing together two powerful platforms, retailers can achieve their goals with greater accuracy and efficiency."

By integrating Kevel’s cutting-edge API infrastructure with Placements.io’s robust order and billing management capabilities, this partnership aims to provide a solution that unifies processes and data across ad operations, sales, and finance to show the true value of advertising and address the unique challenges of the retail media landscape.

Key Benefits of the Partnership:

Enhanced customisation: Retailers can now build fully-customised ad platforms, streamline operations, and take advantage of advanced revenue management tools.

Seamless integration: Combining Kevel and Placements.io’s tech on one unified platform will help retailers manage and monetise their ad inventory more effectively.

Scalable solutions: Both platforms are built to scale, allowing retailers to expand their retail media networks without the limitation of traditional black-box ad tech solutions. 

Improved ROI: The collaboration will help retailers and e-commerce brands maximise return on ad spend, driving more significant results from their retail media investments.

This partnership underscores both companies’ commitment to raising the bar within ad tech and retail media. By joining forces, Kevel and Placements.io are at the forefront of empowering today’s modern retailers to build custom, in-house, privacy-first, revenue-generating ad platforms that can adapt to the rapidly changing digital advertising landscape.

For more information about the partnership and how it can benefit your business, please visit Kevel.com and Placements.io.