The GoodNet Announces Promotion of Charlotte Liddell to Director of Commercial – Founding Partner

The GoodNet – the ethical intelligence company dedicated to delivering ad performance and ESG results, is proud to announce the promotion of Charlotte Liddell to director of commercial - founding partner. Charlotte, the first employee of The GoodNet, has played an instrumental role in the company’s impressive growth and success since its inception.

Joining The GoodNet at the very outset, Charlotte was brought in from Omnicom to build and lead the commercial team. Under her strategic leadership, the team has not only flourished but has been pivotal in driving the company's remarkable achievements. Charlotte's efforts have tripled The GoodNet's gross revenue year-on-year, establishing the company as a trusted partner for major brands such as Microsoft, EDF, and Amazon.

Charlotte's work has been instrumental in The GoodNet being recognised at many awards this year including, in the Best Start Up category at The Campaign Tech Awards and two nominations for Best Leadership Team and Excellence in Sustainability at The Media Leader Awards. Her personal achievements have also been recognised, with Charlotte being named to MediaWeek’s prestigious Top 30 Under 30 list, an accolade that celebrates the rising stars of the media and marketing world.

In her new role as director of commercial - founding partner, Charlotte will be tasked with leading the next phase of The GoodNet's ambitious growth strategy. This includes spearheading the company’s international expansion and overseeing the monetisation of GoodIQ, a new data service that enables brands to plan and measure ad investment against ad performance and ESG goals.

Additionally, Charlotte's promotion will see her take a seat on The GoodNet's board, where her expertise and vision will help steer the company’s future direction.

Charlotte Liddell commented, "I am thrilled to take on this new challenge at The GoodNet. It has been an incredible journey to grow alongside this company, and I look forward to continuing to work with our amazing team as we expand our reach and capabilities globally."

For more information about The GoodNet and its services, please visit www.wearethegoodnet.com.