Mindshare & Teads Drive Innovation with King Living’s First CTV Campaign in Singapore

Teads in partnership with Mindshare, announced today (August 21st, 2024) the resounding success of its groundbreaking Connected TV (CTV) campaign for King Living, Australia's premium furniture brand. 

Aimed to connect with a high-end home retail audience to raise awareness of King Living’s mid-year sales promotions, the campaign achieved unprecedented brand recognition among Singapore's working adults. By harnessing the power of CTV and digital video, Mindshare delivered a highly targeted and engaging campaign that resonated with the sophisticated tastes of King Living's target audience.

Strategic Collaboration for Innovative Solutions

Being the leading strategic and award winning media planning agency, Mindshare has once again showcased its innovative approach to digital advertising by delivering King Living's first Connected TV (CTV) campaign in Singapore. In close collaboration with Teads, they developed a comprehensive strategy that seamlessly integrated CTV and digital video formats, creating a truly immersive and impactful brand experience. By combining deep audience insights with cutting-edge technology, not only did they capture the attention of King Living's target audience but also elevated the brand's premium positioning. The result is a visually stunning and engaging campaign that effectively showcases King Living's luxurious furniture offerings while delivering exceptional results.

The campaign's performance achievements highlight its effectiveness:

• Effective reach: The campaign consistently delivered a substantial number of daily impressions, ranging from 708 to 7,155, reflecting the extensive reach achieved within the target market.
• Strong video engagement: The campaign demonstrated strong video engagement, with significant numbers of video starts and high completion rates across all quartiles. For example, on May 31, there were 4,720 video starts, indicating robust viewer interest. High video start numbers and strong completion rates across all quartiles indicated that the content was engaging and successfully retained viewer attention.
• Noteworthy click-through rates: The campaign generated a noteworthy click-through rate of 0.70%, showcasing effective viewer interaction and interest in King Living’s products.
• Innovative approach: By leveraging Teads’ advanced CTV solutions and Mindshare’s strategic insights, the campaign effectively showcased King Living’s products in a premium, brand-safe environment, enhancing brand perception, and driving consumer engagement.

The strategic alliance between Mindshare and Teads has not only achieved but surpassed campaign goals, redefining the benchmarks for digital advertising success. This partnership exemplifies the power of combining data-driven insights with innovative technology to deliver exceptional results. By leveraging Teads' advanced CTV solutions and Mindshare's strategic media expertise, King Living has solidified its position as a leading premium furniture brand in Singapore. This campaign serves as a prime example of how Mindshare empowers brands to connect deeply with their target audience and drive tangible business growth.