Mass Media Outdoor to Rapidly Expand Digital Roadside Portfolio

Today (August 6th, 2024) Mass Media Outdoor Limited is excited to announce the rapid expansion of its digital roadside portfolio which will see existing bus shelters digitised and digital freestanding units installed across the South East. This significant development marks a major step forward in enhancing the company's digital offering and providing cutting-edge advertising solutions.

Expansion Details: The first phase of this expansion will go live in Q4 2024, featuring up to 22 new D6 screens. This rollout will continue into 2025, with a further 120+ D6 screens scheduled for installation. Additionally, Mass Media Outdoor plans to introduce over 45 Large Format digital billboards by the end of 2025. These installations will significantly increase the company's digital footprint, offering advertisers premium locations to reach their target audiences effectively.

Strategic Growth: "This rollout is the beginning of a transformative journey for Mass Media Outdoor," said Mass Lambresa, CEO at Mass Media Outdoor Limited. "By converting existing bus shelters into digital street furniture and expanding our Large Format digital billboards, we are enhancing our ability to deliver impactful and dynamic advertising solutions. This strategic growth aligns with our mission to lead the industry in innovation and technology."

Future Announcements: Further details regarding the specific locations of the new digital installations will be revealed in due course. Mass Media Outdoor is committed to ensuring that these new sites provide maximum visibility and engagement for advertisers, capitalising on high-traffic commuter routes and key urban areas.