Clinch & MetaRouter Partner to Provide Cookieless Solution for Event Tracking Tied to Dynamic Advertising

Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform, announced today (July 25th, 2024) a partnership with MetaRouter, the trailblazer in server-side tag management and real-time event management. The partnership provides advertisers a cookieless, privacy-compliant solution to easily track and forward web behavioural events, including click data, from an advertiser’s website to Clinch for decisioning and insights.

MetaRouter’s approach to server-side tag management eliminates the need for third-party trackers and scripts on websites. This collaboration with Clinch means advertisers can effortlessly collect user signals and events server-side, addressing browser limitations on data while ensuring user privacy is maintained across all technical systems.

“This integration allows clients leveraging Flight Control to use MetaRouter's server-to-server implementation to track behavioural events on websites without the need for pixels or scripts,” said Charel MacIntosh, head of business development & strategic partnerships at Clinch. “This is particularly beneficial for advertisers with privacy and governance teams who require the shift away from third party pixel implementation.”

Advertisers can benefit from this integration in several ways. They can track and forward web behavioural events, like site conversions, page views, add to cart, or sign ups, to Clinch for creative decisioning, campaign optimisations, insights, and attribution. MetaRouter bridges the gap between consent management platforms and signal intake and routing processes from advertiser websites, to respect user consent. Only compliant events are passed to Clinch.

"Partnering with Clinch allows us to extend our server-side capabilities to a broader range of advertisers, providing them with a robust and privacy-first solution for event tracking and dynamic advertising,” stated Michele Nieberding, director of product marketing at MetaRouter. “By eliminating the reliance on third-party cookies and scripts, we empower brands to collect and utilise customer data more efficiently while maintaining the highest standards of user privacy. This collaboration represents a significant step forward in how advertisers can harness data for smarter, more effective campaigns."

Clinch’s partnership with Metarouter is already being leveraged by one of the largest national grocery retailers in the US, who required an intermediary for data consent, and permissioning.

For more information on Clinch's solutions, partnerships, and data-driven creative capabilities, inquiries can be submitted at https://clinch.co/contact/.