Teads Appoints Nick Crossley as UK Automotive Industry Director

Teads, the global media platform, announces the appointment of Nick Crossley as UK automotive industry director.

Nick joins Teads from his role as UK market director at McClaren, bringing with him over 20 years of experience in the automotive industry, across sales, marketing, and media at both global and regional market levels.

Nick has leveraged his expertise to drive growth and innovation across multiple facets of the sector, including in strategic planning, brand management, market analysis, customer relationship management, and media strategy. He has been responsible for launching and promoting numerous high-profile models, including renowned brands McLaren and Peugeot.

Nick Crossley, UK automotive industry director at Teads, said: “I’m thrilled to be joining the team at an exciting, yet challenging, time for the automotive sector. Teads is renowned for supporting brand KPIs through omnichannel solutions, premium inventory, and high-quality targeting and measurement. I’m looking forward to working closely with our client partners to develop innovative campaign solutions to help them address those industry challenges, and turn them into opportunities to secure brand growth.”

A recent global report, "Shifting Gears: Understanding the New Dynamics of Auto Buying Worldwide" threw a spotlight on some of the key motivations, considerations, and emerging trends for auto buyers around the world. Among the challenges highlighted were waning brand loyalty, and a disconnect between intention and sales of pure-electric/hybrid cars in the UK, presenting a critical opportunity for automakers to capture attention, build trust, and overcome purchase barriers.

Justin Taylor, UK managing director at Teads, added: “We’re absolutely delighted to have Nick bring his wealth of experience to Teads. He has a brilliant track record of delivering results across the automotive customer journey and is a champion for marketing innovation and responsible advertising. At a time of rapid evolution for both the advertising and auto industries – with exciting new approaches in CTV, and a heightened focus on electric vehicles – Nick’s expertise offers our clients real value and strategic flair.”