AdInMo launches InGamePlay SDK 3.0 with Clickable Ad Units

AdInMo, the most innovative and player-centric monetisation platform for mobile game developers, has announced the beta release of its InGamePlay SDK 3.0.

InGamePlay 3.0 builds on AdInMo’s existing tech stack which offers multi-format non-interruptive immersive advertising. The latest SDK launches clickable in-game ad units designed with the player experience at the forefront, driving better monetisation for free-to-play developers and higher engagement for advertisers.

One of the unique ways AdInMo’s SDK drives intentional clicks is through the ‘InGamePlay Magnifier’, which spotlights an advert within the game environment to improve its viewability. The SDK also features customisable visual options, such as a glowing or pulsing placement border to signify to the player whether an ad is clickable. Gameplay is not affected because the game is paused as soon as the player chooses to interact with the ad, and then is frictionlessly returned to the game.

Players are familiar with the idea that objects are interactive in a game world, AdInMo has harnessed this mechanic to integrate advertising in an immersive and non disruptive way. Engaging with the advert will always be the player's choice, making clicks intentional which is highly valuable for both advertisers and developers.

AdInMo CEO and Co-Founder Kristan Rivers, explains:
“Making a game that generates sustainable revenue while still being joyful for players is the perennial balancing act for developers. Our latest SDK offers a frictionless way to increase the effectiveness of in-game advertising without impacting the player experience.”

InGamePlay 3.0 SDK utilises AdInMo’s data-led PlayerPersonaFrameworkTM, to target the right player audiences with the right message which could be a brand awareness, direct response or in-app campaign using AdInMo’s new hybrid-monetisation solutions.

EVP Product and Market Development Adam Pattison, adds:

“For advertisers, the clickable InGamePlay placements solve the industry-harming problems of accidental clicks and lacklustre user attention.The InGamePlay Magnifier acts as a backstop while delivering quality attention and engagement metrics, and will help in-game shine as a premium media channel.”

Advertisers and demand partners interested in finding out more should contact AdInMo here.