TikTok Launches Initiative to Attract UK Sellers; Spotify Introduces Podcast Comments; Omnicom Media Group Sponsors World’s Largest Marketing Research Institute

On today’s news digest: TikTok Launches Initiative to Attract UK Sellers; Spotify Introduces Podcast Comments; Omnicom Media Group Sponsors World’s Largest Marketing Research Institute

With the objective of helping UK businesses sell products in its app, TikTok has launched a “£1 Million Club” initiative. Illustrated by its name, the initiative’s aims to help UK retailers reach £1m in revenue through the platform. It will offer UK merchants special incentives and offerings, including giving new merchants up to 90 days of commission-free sales, free storage and fulfilment, support and training from platform experts, as well as marketing tips and assistance. The move marks TikTok’s effort to get more UK businesses using the platform, as well as advancing its plan to become an e-commerce powerhouse. 

In the streaming sphere, Spotify is introducing a Comment section for podcasts. The update sets out to help podcasters grow their audience and amplify their presence, giving them more tools to manage their content and interact with listeners. Comments will replace Spotify’s current Q&A feature. Listeners will be able to directly comment on podcast episodes. The feature will function as “a two-way conversation”, with podcasters able to get almost instant feedback from their audiences. 

Turning our attention back to the UK, Omnicom Media Group has inked a UK sponsorship of the Ehrenberg-Bass Institute for Marketing Science – the world’s largest centre for research into marketing. The institute is a non-profit organisation which sets out to advance education and knowledge of marketing. Through the sponsorship, Omnicom will gain the organisation’s latest research ahead of the rest of the industry. It will also gain direct access to more than 60 marketing scientists at the institute.

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