MUSE & Invibes Join Forces Again with an Eco-FriendlyDigital Campaign

Invibes Advertising (Invibes) tech company specialising in digital advertising and MUSE renew their partnership in 2024 for responsible communication.

To sponsor the numerous initiatives of 2024, MUSE - Trento Science Museum has renewed its collaboration with Invibes Advertising using the Invibes Carbon-Neutral label for its digital campaigns, in order to neutralise the ecological impact with a service that focuses on quality, innovation, and sustainability.

For the spring campaign Invibes took advantage of the proprietary solution that reduces the environmental impact of emissions produced by advertising and offsets them through certified carbon credits to support eco-sustainable initiatives and projects in different areas of the world.

Regarding media KPIs, starting from the excellent results of the activities carried out last year, Invibes has developed a targeting, creativity, and contextual strategy which achieved a viewability result of 76% and CTR +30% higher to Invibes benchmarks.

This year the MUSE spring programme raises awareness of environmental protection using the motto: “Nature is in our plans. All six" and offering public events in which flowers, butterflies, and centuries-old trees become the protagonists of temporary installations and reflections on the future of the planet. (more info on www.muse.it)

“For our communication strategy it is essential to adhere to the values ​​of the Trento Science Museum: investigating nature, sharing science, and inspiring society for sustainable development. The museum lives in the contemporary world and contemporary themes are the topics and principles on which it focuses: from respect for diversity, democracy, and peace to the fight against all forms of discrimination, from sustainability to climate change. And precisely to consolidate the MUSE reputation, we have chosen to launch a digital promotion campaign consistent with our principles and values ​​and the carbon free campaign has allowed us to act in favour of what we care about: the protection of every living species,” underlines Antonia Caola, head of institutional relations and press office of MUSE - Trento Science Museum.

Founded on the belief that technological independence is the most efficient way to innovate such a dynamic industry, Invibes has also extended this approach to the environmental efficiency of its systems.

Unlike other forms of digital advertising, the technological independence of Invibes allows you to have a complete vision of the CO2 emissions produced by advertising campaigns. This allows us to have the unique opportunity to offer customers a solution that has a real and measurable impact on the planet.

“We are proud to renew the collaboration with MUSE, considering the excellent results obtained from the previous campaign and the shared mission of protecting the planet,” says Alvise Zennaro, country director Italy of Invibes Advertising - “MUSE like other brands and agencies are making great strides towards their sustainability goals, Invibes recognises its active role by offering effective and sustainable advertising combined with above-market media results.”