GumGum & ShowHeroes Announce Exclusive Global Partnership Focused on US Market

GumGum, a leading contextual-first, global digital advertising platform, and ShowHeroes, a global leader in contextual online video and CTV advertising, have announced an exclusive global partnership, with a special focus on the US market.

Starting today (June 17th, 2024) in North America, GumGum, through this partnership, offers its advertisers access to ShowHeroes' global premium video real estate, reaching over 2 billion unique users per month. Clients can book both in-stream and out-stream video formats via managed service, with direct and programmatic booking options available immediately.

This partnership significantly expands GumGum’s existing reach and is powered by its advanced contextual intelligence platform, Verity™. Verity is the first ad tech provider to receive content-level accreditation from the Media Rating Council (MRC) for contextual analysis, brand safety, and suitability across CTV, desktop, and mobile web environments. Verity analyses videos frame-by-frame, ensuring optimal contextual targeting and maximum brand safety by delivering ads in the most suitable and relevant contexts.

“We are thrilled to make this partnership public, as it has been in the making for quite some time. GumGum's strong presence in the US market perfectly complements ShowHeroes’ unrivalled global footprint in the video and CTV space. Hence, this collaboration manifests a significant opportunity for us to expand our activities,” said Ilhan Zengin, CEO of ShowHeroes. “We are excited to introduce our premium video inventory to a broader audience and drive results for our publishers in the process.”

Echoing this sentiment, GumGum’s CEO, Phil Schraeder, stated, “We are very excited to tap into ShowHeroes' video expertise and offer their exclusive supply. Brands and agencies are increasingly prioritising precision-driven marketing strategies to achieve cost-effective and efficient results. They are focused on streamlining processes and centralising technology providers globally. Now with GumGum's accredited advanced contextual solutions in OLV, CTV, and display, we can deliver robust, proprietary insights that influence smarter targeting, better creative, and strategic planning. In partnership with ShowHeroes, we offer scalable solutions to deliver exceptional outcomes for our clients.”

The partnership emphasises the strengths of both companies in the contextual space and provides access to new inventory for GumGum clients, particularly in the US, offering incremental cross-device video reach, enhanced targeting capabilities, and measurable, outstanding results - all backed by the robust technological infrastructure of both companies.