Teads, the global media platform, today (June 14th, 2024) announced the formation of a Creative Consortium, a suite of new omnichannel partnerships to further enhance exceptional creative services and maximise campaign results for advertisers.
The new offerings extend Teads’ ability to deliver personalised and engaging ad experiences for advertisers by implementing top-tier creative solutions and cutting-edge technology by collaborating with best-in-class partners such including Perfect Corp, Aryel, Threedium, Atelar, Geenee, Vyde, Stats Perform, SmartCommerce, and Audiostack.
As part of the strategic launch, Teads Studio, the company’s in-house creative team, has integrated advanced creative solutions to optimise and repurpose ad content across various digital platforms for its partners, including:
Teads’ enhanced creative capabilities have already empowered brands like Nissan, McDonald’s, Pepsi, Rimowa, and Lenovo to expand the delivery of personalised ads across multiple touchpoints, enhance customer interaction, and drive business results.
Teads’ cutting-edge campaign with Nissan integrated CTV, OTT, and Mixed Reality (XR) elements to promote the Nissan Qashqai. QR code integration amplified engagement and boosted brand favourability, reaching an impressive 41% of the UK population at least once, with an average frequency of 4.1.
"We were thrilled to partner with Teads Studio to craft a cross-screen experience that effectively reached households on the big screen through OTT and integrated a unique VR experience,” said Niels Van Der Burg, Nissan’s director of marketing operations, Europe. “This innovative approach allowed us to showcase the e-POWER technology and the features of the Nissan X-Trail and Qashqai in a truly engaging and immersive manner."
Other notable brands leveraging Teads’ enhanced creative offerings via its Creative Consortium include:
“At Teads, we’re laser-focused on helping our partners succeed in today’s landscape by boosting engagement, increasing relevance, and maximising impact across all screens,” said Jonathan Lewis, global head of studio at Teads. “The Creative Consortium directly supports the company’s ongoing mission to be ‘best in glass,’ by partnering with innovative industry-leading creative technology and data vendors empowering us to provide the biggest brands in the world with exceptional creative solutions optimised for omnichannel environments.”
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