Adsquare Announces Partnership with billups for Privacy-Compliant OOH Planning & Measurement

Adsquare, a leading Location Intelligence Platform, has announced a new partnership with billups, a global out-of-home (OOH) managed services agency helping advertisers and agencies strengthen media performance through a patented analytics and measurement platform. This collaboration equips billups' clients and partners with privacy-compliant OOH audience targeting and measurement capabilities, consistent across regional and global campaigns. 

Through this partnership, billups gains access to extensive audience data and SDK-derived location insights from Adsquare. Using this data, billups evaluates each OOH placement in a campaign to facilitate precise planning, optimisation, and measurement to connect with desired audiences at appropriate times and maximise the effectiveness of media investments.

In addition to OOH placement selection and indexing, billups applies Adsquare data to performance measurement metrics such as app and web conversion, and footfall studies. billups recently launched its cookieless and deviceless approach to OOH measurement, and the partnership with Adsquare reflects billups’ determination and ability to future-proof OOH measurement across the globe.  

"Partnering with Adsquare allows us to leverage privacy-compliant data capabilities that are crucial for our clients’ progressive use of out-of-home, with consistency across multiple countries," said Shawn Spooner, global chief technology officer at billups. "billups is focused on making out-of-home more measurable and accountable, and this collaboration helps us deliver unique, high-value data for our global brand and agency customers worldwide."

"Our new partnership with billups unites the shared vision of two leaders in the ad tech landscape," stated Tom Laband, CEO & co-founder of Adsquare. "By joining forces, we aim to accelerate the development of innovative solutions in the OOH sector and expand our market influence."

The new partnership is currently rolled out across the United Kingdom, Germany, France, Italy, Spain, Netherlands, Belgium, Sweden, Malaysia, Thailand, Indonesia, US and Canada.