Smartstream Partners with PubMatic to Expand Programmatic Buying Across its Premium Inventory in the DACH Region

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has today (June 12th, 2024) announced its partnership with Smartstream, a leading digital marketing provider of comprehensive video advertising solutions in the DACH region. 

Advertisers using Smartstream’s platform will now benefit from enhanced audience targeting capabilities via PubMatic. For Smartstream this represents an opportunity to accelerate programmatic growth across the DACH region. 

PubMatic’s strategic supply path optimisation (SPO) relationships, scale in demand, and advanced programmatic trading capabilities enable Smartstream to help advertisers unlock new opportunities across its expansive high-quality CTV and OLV inventory. Advertisers can now deliver targeted ads for a wide range of audiences in immersive, brand safe environments.

PubMatic’s Ekkehardt Schlottbohm, regional VP, Northern Europe says: "This collaboration is a significant milestone for both PubMatic and Smartstream.  Together, we are now able to help the programmatic industry in the DACH region to innovate and grow at a rapid pace. By fulfilling the advertisers’ need for efficient, transparent, and premium-grade supply of inventory we are opening up new opportunities to engage with consumers in meaningful ways across both online video and CTV. The partnership reinforces PubMatic’s standing as a leading force in the omnichannel video space with solutions that meet the needs of both publishers and advertisers. We look forward to continuing to play a key role in powering trading that optimises ad revenue for both buyers and sellers."

Smartstream’s Alessio Pirrera, technical director says: "This partnership is a great addition to our ad stack as it provides access to new demand sources and increases our ability to collaborate with our existing agency and advertiser clients. For our supply partners who already benefit from comprehensive video monetisation, this provides another opportunity to increase advertising revenue as well as fill rates."