Nano Interactive Launches Intent-Driven Audience Data Solution

Nano Interactive, leader in ID-free, intent driven planning and targeting, has launched a data targeting solution to add to its existing Managed Service and DealID capabilities. 

The data is available through Nano’s updated Intent Library, a pre-built segment taxonomy that includes vertical content, advertiser sectors, intent personas (ID-free audiences), intent behaviours, and language. The taxonomy is created using panel research to verify that audiences match the target, and manually vetted machine learning models to validate the accuracy of content categorisation. 

Increasingly advertisers are demanding more transparency and control over the media investment choices they, or their agency make. Nano’s data targeting enables advertisers to autonomously plan and activate full funnel campaigns on a self-serve basis, in combination with any inclusion or exclusion list requirements applied through their SSP/DSP relationships.   

“We’re excited to offer a solution for self-serve clients who are hands-on-keyboard in the activation platforms,” said Matthew Beck, VP strategy & partnerships, Nano Interactive. “This complements our Managed Service and DealID (co-managed) solutions, allowing advertisers to plan and buy using Nano’s ID-free data, in the way that best suits their needs.” 

Nano’s growing partner ecosystem includes Microsoft Invest and Microsoft Curate (fka Xandr), Equativ, Pubmatic, and Criteo Commerce Grid (fka The MediaGrid). Partners and the Nano team are available to help with planning and activation, and to discuss custom segments, insights, and analytics.