Taboola Signs Exclusive Deal with Foundry

Taboola, a global leader in powering recommendations for the open web, today (May 31st, 2024) announced a partnership with Foundry, the media, data, and martech division of IDG, Inc., which garners 28 million monthly visitors.

Foundry is utilising Taboola’s suite of products across its global digital Consumer properties, including Macworld, PCWorld, TechHive, Tech Advisor, PCWelt, and M3. Taboola aims to grow Foundry’s large audience, optimise user engagement, and drive revenue. Foundry has implemented Taboola Feed, a seamlessly integrated feed that provides readers with personalised multi-format content recommendations for an engaging experience into the publisher’s family of news websites and article pages.

In addition, Foundry has also adopted Taboola’s Explore More, an offering designed to increase session depth and engage users visiting publisher sites directly from social media and apps. Taboola allows Foundry to provide personalised user experiences across these touchpoints, optimising content recommendations to improve user engagement.

“At Foundry, we’re always looking for ways to improve our digital properties for the millions of readers at the forefront of tech innovation,” said Christian Löbering, managing director - Consumer, at Foundry. “We chose to partner with Taboola due to its various offerings, including Feed and Explore More. We’re excited to have Taboola on board as a key discovery partner to help us continue to grow.”

“Foundry is home to some of the most reputable technology sites in the world, and I’m honoured that they’re trusting us to grow and further engage their audience,” said Adam Singolda, founder and CEO at Taboola. “I’m looking forward to this new partnership and helping Foundry achieve their goals.”