Ad Tech Opti Digital Forecasts +60% Growth in 2024

The French pubtech company Opti Digital has just unveiled its 2023 results, marking an impressive success with a notable 33% increase in gross margin. Looking ahead to 2024, the company aims for an ambitious 60% growth. 

Opti Digital initially focused on providing a comprehensive monetisation solution and consultancy tailored to supply players. Over the past two years, the company has pivoted from a monetisation agency for publishers to a tech company via the release of two new products designed to automatically boost programmatic advertising revenues: 

• A dynamic price-floor solution, using predictive and reactive AI models
• A social media-based ad format that predicts attention rates

Both products delivered outstanding results last year, contributing significantly to Opti Digital's success. The company closed 2023 with a solid 33% increase in revenues, exceeding growth forecasts by 20%. 

Renowned as a top player in Western Europe, Opti Digital ventured across the Atlantic in 2023, marking a promising start in North America with a global approach. As an official MCM partner of Google, Opti Digital collaborates with publishers of all sizes, boasting strong references in these markets. Last year, the pubtech proudly welcomed 220 new clients, including 27 from Spain, the United Kingdom, and the USA, such as El Tiempo, Snack Media, Adapex, and Webedia. 

In 2023, their performance in optimising inventory exceeded expectations: 

- 80 bn optimised ad requests

- USD$38m (€35m)(£29.9m) ad revenue optimised

To ensure product effectiveness and promptly meet publishers' needs, Opti Digital consistently expands its team of experts. Presently, the company hosts 26 specialists from 8 different nationalities, strategically located in 4 countries: France, Spain, the UK, and Poland. 

For 2024, the supply-tech is aiming even higher, with a growth target of +60%. Opti Digital is anticipating this growth by stepping up its efforts across various markets, leveraging a more proactive sales approach and increasing team presence at industry events. Additionally, the development of an innovative SaaS publisher platform and the introduction of a potent script-based advertising format are expected to contribute significantly to company success for the ongoing year.