Seedtag, the leading global contextual advertising company, announced the appointment of Marko Johns as its new UK managing director and international head of agency. In his dual role, Johns will lead the Seedtag UK team, driving the growth of the UK contextual advertising market, while also working with wider Seedtag agency teams to develop multi-territory agency partnerships.
Marko brings 20 years of experience to the role, with a career spanning prestigious media companies such as ITV, Viacom, Yahoo, and Spotify. Prior to joining Seedtag, he led a global team as head of international agency development at Spotify and throughout his career has cultivated strong relationships and developed innovative models with a number of leading agencies and brands.
“Marko brings with him rich experience with some of the biggest brands in media,” said Jana Eisenstein, EMEA SVP at Seedtag. “We pride ourselves on delivering exceptional results to our advertising clients and publisher partners as we transition to a privacy-first, cookieless world, and Marko’s ability to cultivate close partnerships with brands and agencies will be integral to demonstrating the power of contextual solutions.”
“I first encountered Seedtag when I was leading the international strategic partnerships team at Yahoo and I was fascinated by their product,” said Johns. “I’m glad to find that the team behind it are just as brilliant and I’ve been blown away by their contagious can-do attitude. As the marketplace adjusts to ongoing and fundamental change, I’m super excited to play a part in carving out a space for Seedtag’s solutions and standing at the cutting edge of contextual AI.”
LightBoxTV, the platform redefining TV campaign workflows, has partnered with Vevo, the world’s leading music…
In today’s Digest, Google agrees to a $1.4bn settlement in Texas over privacy lawsuits, UK…
A new study conducted by Picnic in partnership with media agency the7Stars has revealed that…
Adform, the most powerful and safe media buying platform built for game changers, celebrates today…
Opti Digital, a premium ad revenue platform, unveils a new brand identity that embodies its…
In today’s Digest, Ireland pushes for Big Tech to vet financial ads, Warner Bros. Discovery…