This week on the ExchangeWire Stack: Retail Media Sees Significant Growth; Audio Makes a Splash in AUS Amid Slowed Ad Spend; US Agencies See Falling Revenues
A forecast this week found that retail media is the fastest growing form of ad spend, with experts predicting it will make up one-fifth of worldwide digital ad spend this year.
Audio is making a splash in Australia: new research finds that agencies in the country plan to increase their audio investment significantly – streaming audio by 61%, and podcasts by 64%.
However, ad spend in Australia did slow significantly in 2023, with last year’s growth rate significantly lower than the previous years’.
Similarly, WPP reported falling US revenues for the final quarter of last year, due to reduced spending from tech, healthcare, and retail clients.
CTV & Retail Media: Examining the Walmart-Vizio Acquisition
Jerry Daykin on Bridging Brand Integrity and Ad Tech Evolution
SmartHub Released New Features to Help Partners Maximise Revenues on Ad Exchanges
Perion's Hivestack Partners with Eletromidia to Integrate Entire Digital Inventory Across Brazil
Lumen Research is Granted Patent in the EU for Eye-Tracking Data Collection Platform
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