AI

Google Introduces AI Model Gemma; OpenAI Partners with Match Group; FuboTV Files Antitrust Lawsuit Against Disney, Fox & Warner Bros’ Streaming Venture

On today’s ExchangeWire digest: Google Introduces AI Model Gemma; OpenAI Partners with Match Group; FuboTV Files Antitrust Lawsuit Against Disney, Fox & Warner Bros’ Streaming Venture 

Built for the open community of developers and researchers powering innovation in the AI sector, Google introduces Gemma. Models of Gemma will be released in two sizes: Gemma 2B and Gemma 7B, both with pre-trained and instruction-tuned variants. The family of lightweight open models is built from the same research and tech used to create its Gemini models. Both versions are also lightweight enough to be run directly on a developer’s laptop or desktop computer. Alongside Gemma, the tech giant is releasing a Responsible Generative AI Toolkit, which provides guidance and tools for creating safer AI applications. 

While Google releases new AI models to the market, Match Group has positioned itself to reap the benefits of AI technology through a partnership with OpenAI. Match Group, the powerhouse behind Tinder, Hinge and many other dating apps, will use the collaboration to infuse its operations with over 1,000 ChatGPT Enterprise licences. Leveraging the tech giant’s AI technology, Match Group plans to advance communications, coding, design, and analysis. 

In the TV landscape, some are not so content. Sports-focused streaming service FuboTV, has filed an antitrust lawsuit against Disney, Fox, and Warner Bros in response to their planned sports streaming venture. The new streaming platform would “destroy competition and inflate prices for consumers”, Fubo explained in its statement. Fubo also maintains that the defendants have engaged in a long-running pattern of anti-competitive practices against it. 

New on ExchangeWire

The Rise of the Curation House

Forest’s Jamie Richards on Performance Marketing and Ad Tech For Good 

Breakthrough Media Product for Brands: Data-Driven and Built for Purpose

New on PressBox

Vevo Partners With PubMatic to Expand Programmatic Buying Across its Global CTV Network

Reworld Media & Pubstack Announce a Strategic Partnership for the Optimisation of the Group's Advertising Stack

RAAS LAB Bolsters AI-Led Contextual & Creative Optimisation Capabilities with CTO & Chief Architect Appointments

Aimee Newell Tarín

Recent Posts

Adform Campaign Planner Launch Generates Significant Online Engagement

Adform, the most powerful and safe media buying platform built for game changers, celebrates today…

4 days ago

Opti Digital Unveils New Brand Identity Reflecting Strategic Growth

Opti Digital, a premium ad revenue platform, unveils a new brand identity that embodies its…

4 days ago

Digest: Ireland pushes for Big Tech to Vet Financial Ads; Warner Bros. Discovery Considers Split as Financial Loss Continues

In today’s Digest, Ireland pushes for Big Tech to vet financial ads, Warner Bros. Discovery…

5 days ago

2025’s All In Census: Is the Ad Industry Trustworthy? 60% of Members Don’t Think So

We look at some of the key findings from this year’s All In Census (created…

1 week ago

The Stack: A Big Week for Google

This week, Google dominated headlines with bold moves across content, advertising, and AI, while lawmakers…

1 week ago

Intent IQ Achieves SOC 2 Compliance, Reinforcing Enterprise-Grade Trust in Data Security & Privacy

Intent IQ, a leading provider of identity resolution and data technology, today (May 8th, 2025)…

1 week ago