Gaming

Carlyle to Sell UK Video Games Maker Jagex for £900m; Google Pledges €25m to Boost AI Skills in Europe; Big Tech Meet for AI Opportunity Forum

On today’s ExchangeWire digest: Carlyle to Sell UK Video Games Maker Jagex for £900m; Google Pledges €25m to Boost AI Skills in Europe; Big Tech Meet for AI Opportunity Forum

Big deals are on the table in the gaming landscape. Private equity group Carlyle is set to sell UK video games maker Jagex to Europe’s CVC Capital Partners in partnership with US-based Haveni Investments. Jagex is best known for the RuneScape franchise, which has 2.4 million active subscribers and one million free-to-play users. The deal is estimated at around £900m

Meanwhile, Google has pledged €25m (£21.35m) to boost AI skills in Europe. The sum will go towards helping people learn to use AI and developing their knowledge and confidence with it. Google has opened applications for social enterprises and nonprofits that could help reach those most likely to benefit from the training. The tech giant also plans to run a series of growth academies to support companies using AI to scale their enterprises. 

In other AI related news, big tech leaders met at Downing Street for an AI Opportunity Forum. Google, Microsoft, Vodafone, and Barclays, convened on Monday to discuss how to drive the adoption of AI in the private sector. The first meeting focused on incorporating AI solutions into businesses to support economic growth. Yesterday’s session was the first of three planned; the following meetings will take place in April and June. This comes at the same time as the release of the UK government’s Introduction to AI assurance guidance. 

New on ExchangeWire

Super Bowl LVIII - Sports Media in the Streaming TV Era

From X to Next: Unveiling the New Destinations of Advertising Dollars

Dexerto's Jonathan Kitchen on Taylor Swift's Music Leaving TikTok, Social Media Trends, and Amazon's New Ad Deal

New on PressBox

Adform Becomes the First Global Demand Side Platform to Join UN’s Science Based Targets Initiative

Consumer Goods & Retail Expert Jean Louis Delamarre Joins Zeotap as Senior Advisor & Shareholder

Clinch's Flight Control Extends Advertising Reach & Personalisation Across Audio Channels

Aimee Newell Tarín

Recent Posts

Adform Campaign Planner Launch Generates Significant Online Engagement

Adform, the most powerful and safe media buying platform built for game changers, celebrates today…

2 months ago

Opti Digital Unveils New Brand Identity Reflecting Strategic Growth

Opti Digital, a premium ad revenue platform, unveils a new brand identity that embodies its…

2 months ago

Digest: Ireland pushes for Big Tech to Vet Financial Ads; Warner Bros. Discovery Considers Split as Financial Loss Continues

In today’s Digest, Ireland pushes for Big Tech to vet financial ads, Warner Bros. Discovery…

2 months ago

2025’s All In Census: Is the Ad Industry Trustworthy? 60% of Members Don’t Think So

We look at some of the key findings from this year’s All In Census (created…

2 months ago

The Stack: A Big Week for Google

This week, Google dominated headlines with bold moves across content, advertising, and AI, while lawmakers…

2 months ago

Intent IQ Achieves SOC 2 Compliance, Reinforcing Enterprise-Grade Trust in Data Security & Privacy

Intent IQ, a leading provider of identity resolution and data technology, today (May 8th, 2025)…

2 months ago