Cedara & Assertive Yield Join Forces to Drive Publishers Towards Net Zero Emissions

Cedara, The Carbon Intelligence Platform, and Assertive Yield, a Total Ad Revenue Management and Optimisation Solution for publishers, proudly announce their strategic partnership aimed at empowering publishers to accelerate their journey towards achieving net zero emissions. This collaboration marks a significant milestone in the efforts to create a more sustainable advertising ecosystem.

Cedara, which is on a mission to help decarbonise the media industry, will serve as the preferred sustainability partner for Assertive Yield’s clients. Publishers that leverage Cedara's automated measurement solutions to accurately assess their overall emissions will be able to take advantage of this partnership.  By integrating Assertive Yield’s Traffic Shaping technology, publishers will be able to optimise and reduce bid requests without compromising revenue. This enables publishers to lower their own carbon footprint while advancing towards a more sustainable operational model. 

This is particularly significant for brands and agencies focused on investing in media campaigns with a lower environmental footprint. Publishers demonstrating transparency and active efforts in emissions reduction will now be more attractive partners, aligning with the growing demand for responsible and sustainable advertising practices.

A key feature of this collaboration is the integration of bid request reduction data from Assertive Yield into the Cedara platform. This integration will allow publishers to not only measure, but also visibly showcase the overall carbon reduction achieved by implementing Assertive Yield's technology. This level of transparency is a powerful tool for publishers, as it highlights their commitment to sustainability.

"We are excited to partner with Assertive Yield," says David Shaw, CEO of Cedara. "Bid requests represent a large amount of emissions for publishers and inefficient bid optimisation is something that can be tackled via Assertive Yield. Together, we're providing publishers with the necessary tools to make a significant impact on their carbon emissions."

"Our collaboration with Cedara is pivotal in aiding publishers to cut carbon emissions while maximising revenue," states Nils Lind, CEO of Assertive Yield. “By combining our AI expertise with Cedara's carbon intelligence, we are enabling publishers to be at the forefront of the sustainable media movement."