Adelaide Welcomes Industry Leaders Ryan McBride and Nishat Mehta to Its Board of Advisors

Adelaide, the leader in attention-based media quality measurement, is thrilled to announce the expansion of its Board of Advisors with the addition of industry luminaries Nishat Mehta and Ryan McBride.

With nearly two decades of experience creating alternative revenue streams in advertising, insights, analytics, ecommerce, and consulting, Nishat Mehta brings a wealth of knowledge in commercial and product leadership to Adelaide’s advisory board. As the former president of global products & solutions at IRI and a key leader in digital transformation at 84.51º, Nishat’s expertise in harnessing data and insights for transformative outcomes will significantly benefit Adelaide’s mission to cultivate a more transparent media market. 

Ryan McBride, a renowned talent in business development and product strategy, has an impressive track record of leading successful initiatives at Grapeshot and Oracle. His proven ability to develop and scale AdTech organizations will be instrumental in guiding Adelaide’s strategic trajectory and fostering pivotal partnerships.

Marc Guldimann, co-founder and CEO at Adelaide, shares his excitement, "The addition of Ryan and Nishat to our advisory board is a testament to Adelaide's growing influence on the measurement landscape. Their deep insights and unparalleled expertise will contribute to our goal of improving media quality measurement and creating a more equitable media marketplace."

Nishat Mehta adds, “Over the past decade, digital advertising has enabled publishers to provide improved service to their customers at subsidized prices and advertisers to improve the way in which they engage with those same customers. The advent of attention promises to deliver an even greater step forward on both of these fronts. I am excited to work more closely with Marc and the entire team at Adelaide Metrics to bring this vision to reality.”

Ryan McBride says, “As we enter a new age of advertising technology, we continue to see advertisers and publishers lean into sophisticated and innovative solutions to drive outcomes and measure success over traditional and legacy data concepts. One such area of evolution has been the shift from viewability to attention and engagement, where Adelaide has been at the forefront of positive change for years. I’m overjoyed to provide advisory support to Adelaide as they continue to advance the industry for the better.”